Posts Tagged ‘Clothing Racks’
Pipeline Displays Gain Popularity Among Clothing Stores
Pipeline displays have seen a rise in popularity in the past couple of years. They’re great for stores looking to achieve the rustic look, but have also been popular for urban street wear brands looking to get a different angle on their presentation. Boutiques and clothing stores are choosing to add Pipeline store fixtures in black and grey and raw pipe finishes to showcase their merchandise. Pipeline displays are a uniquely designed merchandising collections based on the traditional industrial grade clothing racks. This stylized and refined versions incorporates the look of interconnecting plumbing pipes and various plumbing connectors. Some of these Pipeline clothing merchandisers feature metal frames and wood shelves or tops. This contrast of these materials create a modern yet warm retail store display.
At Discount Shelving and Displays we offer Black Pipeline Systems, Grey Pipeline Systems and West Side Raw Pipeline Series (Clear Epoxy on Raw Metal Finish). Choose from 2-Way, 4-Way, Single and Double Bar, Round & Half Round and Rolling Racks and more. Complementary Nesting Tables, Merchanisers and Wall Outriggers & Accessories are also available in these popular pipeline finishes. Visit www.discountshelving.com to learn more about these Pipeline Store Displays.
Q. I see a variety of different clothing racks on your website. Which would be ideal for a boutique?
That depends on what kind of store you are looking to set up. We have three styles: Old World Series, Pearl Series, and Majestic Series. All three of these lines are attractive, functional, and affordable.
Our Old World Series gives a classic look to your store. This line features a hand brushed copper finish with S shaped accents at the bottom of each rack.
Our Pearl Series is great for a boutique geared towards children and young adults. The pearl finish gives off a translucent glow, drawing your customers to the garments you are displaying.
The Majestic Line is for upscale boutiques. If you are interested in a fresh, contemporary and more feminine look in merchandise displays, you will appreciate the majestic line.
5 Store Supply & Display Solutions for Father’s Day & Beyond
Father’s Day is one of the biggest shopping events focused on men. According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 honoring Dads this year, up from $90.89 last year. Total Father’s Day spending is estimated to reach $9.8 billion.
What do people think are on Dads’ wish lists this Father’s Day? According to the report, shiny new gadgets/toys will be one of the biggest hits this year, along with special outings, gift certificates and clothing. The survey found 39.9 % of those celebrating Dad this year will treat him to a special outing such as dinner or brunch, spending $1.9 billion. With 36.7 % planning on spending a total of $1.3 billion on clothes, Dad can expect a few more work shirts and ties to add to his collection as well. Others will shell out $1.2 billion on electronics, $749 million on greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools and $400 million on automotive accessories. Three out of 10 (31.2%) will give Dad a gift card, spending an estimated $1.2 billion on those purchases.
When it comes to where people will buy their gifts, discount stores (34.4%) and department stores (34.1%) will see the most traffic. Specialty stores such as greeting card or gift stores (26.4%), online (20.5%) and specialty clothing stores (7.6%) will also be popular shopper destinations.
Are you ready for Father’s Day sales and beyond? Here are five terrific store supply and retail display items to have in your merchandising tool-kit:
- Paper Shopping Bags in masculine colors like navy, chocolate, hunter green and black offer a great way for customers to take home purchases. Don’t forget to stock up on matching tissue paper!
- Tie & Belt Racks are available as hooks for your gridwall or slatwall as well as countertop and standing displays. Don’t forget belt hangers and neck tie riders.
- CD/DVD Displays show off your titles using countertop CD/DVD displays to spur impulse purchases or use free-standing or island displays if you have larger quantities to sell.
- Eyewear Displays are ideal for showcasing a single pair or multiple pairs of eyewear. We have several spinning eyewear displays that can hold anywhere from 38 to 72 pairs of eyewear at a time.
- Grid Merchandisers Do you want to add a display quickly? Grid Merchandisers are easy to assemble and fit perfectly in many areas of your store. You can even mount grids to your wall or fit merchandisers around columns or beams! Grids combined with any number of versatile hardware and accessories can be used to set up an effective display of complementary merchandise giving customers plenty of add-on buying opportunities.
Put Your Best Merchandise Face Forward
In retail, creating the right look is one of the key ingredients to sales success. Smart use of displays and accessories can help put your best merchandise forward.
As you put together your retail displays remember that you want to make a positive impact as soon as a potential customer walks through your door. That first impression will often prove the amount of time they will spend in your store. Keep in mind that most people only give you one chance to make a good first impression. Also, it takes just seconds, a glance for them to form an opinion about your store.
When merchandising, pay careful attention to everything from lighting and store layout, to traffic flow and retail store signage. Strategic product presentation will also help you make a great impression. One of the best ways to attract your customer’s attention quickly is to use face-out presentations. Face-out merchandising means having the front part of a product facing the customer. If you sell books or music, it means titles and CDs are displayed on shelves or easels, with the covers facing the buyer. Showing just the spines of books or CDs in a bookcase, requires the purchaser to be motivated to work hard to find anything they may want, let alone catch their attention to even want to try!
If you’re selling clothes, face-out merchandising is even more critical. Don’t hide your merchandise by making the mistake of just hanging clothing on racks where only the edge of a sleeve or shoulder is visible. For a shopper, it’s like having to dig through a closet aimlessly with no direction. Not many customers would bother sifting through this type of display without any eye-catching triggers to entice them.
Think about using mannequins and forms to display your clothes. They offer one of the best options for an attractive face-out presentation. It’s proven that “people like to see clothing on people”, to help visualize how clothing will look on themselves. Place clothing forms near folded items to entice customers. Mannequins are typically used to attract attention in display windows and inside to lead buyers to a particular section of a store where often racks of similar clothing set-ups.
If you don’t have the floor space or budget for mannequins, a great alternative is to use apparel racks and accessories. Many stores use apparel racks and accessories that are designed to create effective face-out merchandising.
Which racks and accessories offer eye-grabbing appeal? The following products have proven to help increase sales:
Two-way racks and four-way racks with face-out arms present are compact, perfect for the center of the floor.
Spiral racks offer a cascade effect from which you can hang and feature the same item in different colors.
When capacity is an issue, supplement your round clothing racks, and double bar clothing racks with clothing rack toppers.
Made of wire, glass, or wood, you can display face-out signage or forms on top of these rack toppers.
On walls, use straight-outs, waterfalls and slant arms. Unlike shelves straight-outs, waterfalls, and slant arms give you the opportunity to practically “reach out” to your customers.
When it comes to merchandising, don’t be shy, grab and entice your customers with face-out displays.