Retail sales are looking up for Easter.  According to the NFR’s 2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person celebrating the holiday is expected to spend $118.60, up from $116.59 last year. Total spending is estimated to reach $13.03 billion.

The typical Easter consumer will spend $17.29 on candy and $18.16 on gifts. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30).  When it comes to buying Easter merchandise, most Americans will shop at discount (64.8%) and department stores (33.2%). People will also head to specialty stores such as florists or gift/greeting-card stores (22.0%), online (13.1%), specialty clothing stores (7.0%) and catalogs (3.7%).

Gear Up for Your Easter Sales

It’s not too late to gear up for those potential sales! Make the right impression with your customers by updating your supply of bags, tissue paper and gift boxes.  Also, don’t forget bright new signage. Freshen up your color palette for these items.  Go from dark to light by choosing pastels or vibrant hues like purple and orange.  For your sales signage try fluorescent colored signs like pink, yellow and green.  There are plenty of fun color options now available.

© 2010 Discount Shelving & Displays.