Posts Tagged ‘retail store merchandising’
Counter Top Showcases
Counter top showcases are ideal for retail stores that need a way to securely display small merchandise such as collectibles, jewelry, watches, fashion accessories, or any other fragile or expensive products.
Retail Stores such as gift shops, jewelry stores, clothing stores and boutiques, bridal shops museum stores, antique shops, collectibles stores, hobby shops, and even bakeries can use counter top showcases to take advantage of available store counter top space and create effective merchandise displays.
Counter top showcases are great for calling attention to merchandise such as sale and seasonal items as well as products or stock that you want to move. By featuring items at store counter level in a counter top showcase, you increase the likelihood of getting more attention than when shown within a larger showcase.
At www.discountshelving.com, we offer attractive and economical counter top glass showcase options. Our Value Line Countertop Showcases feature three styles to choose from, each featuring an anodized aluminum frame in silver finish, tempered glass and lock
Our Counter Top Small Glass Case and Counter Top Large Glass Case can be used to display a variety of products including collectibles, jewelry, small liquor bottles and etc. The Counter Top Large Glass Case can also be used as a bakery display case.
The Counter Top Lighted Square Showcase square showcase display is made of tempered glass with black metal frame. It has a black laminate base. It comes with a plug in light and three adjustable glass shelves.
Acrylic Countertop Displays
In addition to our counter top glass showcases, we offer acrylic counter top displays Our Acrylic Accessory Display Case revolves and features 4 slanted shelves and includes a lock. This countertop showcase is great for displaying jewelry and other small items.
Our Line of Pastry Cases are perfect for bakeries, grocery stores, convenience stores, delis and etc. for displaying baked goods for sale on the counter top.
If your retail store counter top space is limited, consider using a tiered acrylic compartment display. These acrylic counter top displays come in different styles and can be used to organize and display wallets, accessories, jewelry, and other small merchandise.
Visit www.discountshelving.com or call 1-888-957-4353 for more information on Counter Top Showcases and other retail fixture and display solutions.
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Retail Stores Go From Summer Sensational to Fall Fabulous!
For retailers fall comes early. In fact, odds are that even before you’ve had the chance to break-in your flip flops, many stores already have their summer clearance sales in full swing and “new for fall” merchandise already on display.
Getting ready for fall sales is serious business when you consider that Back to School shopping is the second biggest consumer spending event for retailers behind the winter holidays. In fact, combined K-12 and college consumer spending in fall 2010 will reach $55.12 billion, according to NRF’s 2010 Consumer Intentions and Actions Survey conducted by BIGresearch. This Back to School survey says that the average American family will spend $606.40 on clothes, shoes, supplies and electronics this year compared to $548.20 last year.
Retailers, it’s never too early to plan and move in new seasonal merchandise. Whether you sell clothing, shoes, backpacks, electronics, dorm or school supplies, it’s a good idea to take stock of your store and supplies to make sure you’re set for autumn sales. Here are a few Store Planning tips to help you transition from summer sensational to fall fabulous:
- Plan your new window display. One of the main ways to update your window display is to change your colors to evoke the change of seasons. Hot for fall is “sustainable” trends. According to color and textile design experts, “urban concrete and formal darks meets mid-tones and bright shades” will be “in” this autumn. So, think colors like: Flax, Dark Oak, Antique Pewter, Sandstone or Champagne, Venetian Red and Sable for your window and displays. For inspiration on color choices check out fall 2010/winter 2011 Textile/Fashion Color Trends here.
- If you have space, consider using mannequins to add visual appeal to your window and in-store displays. Mannequins come in a range of shapes, sizes, poses, etc. and can be positioned in different ways. Plus mannequins give you great styling options. Remember customers like to be able to visualize how merchandise, particularly clothing and accessories will look on them.
- Determine your focal point. Keep it simple. Placing too many items will create confusion. Pick and choose your key items and place them at eye level. This goes for your window display as well as your in-store displays.
- Review your store layout and plan your displays. Your goal is to make it easy for the customer to find what they are looking for and to make sense of your product arrangements. Keep your groupings logical by grouping similar products together, with complementary products nearby. Remember to view your displays from different angles as your customer would. Are your focal points still good from different angles? Is your retail signage clear and readable?
- Clean it up! You’ve worked hard to attract customers into your store, you’ll want to make sure you keep them there as long as possible and also wanting to come back for more. Nothing ruins a shopping experience more quickly than an unorganized and untidy store. Evaluate your store from head to toe. Dispose of litter, reposition displays that may have shifted to where they don’t belong. Check your shelves and make sure all your merchandise is dust-free and in its proper place. Re-stock inventory as needed. Are your signs, tags and labels legible and correct? Enter your store and take a fresh and critical look. Does it pass your white glove test? Remember that your customer will form an impression of your store within the first 10 seconds of entering.
Finally don’t get caught unprepared make sure you have the tools and supplies you need to succeed. Must have items on your Fall Store Fixtures & Supplies Checklist:
- Price labelers, tagging guns – When ordering supplies for price labelers and tagging guns remember one size does not fit all. Check your brand and model number to get the right labels for your price guns and needles for your tagging guns.
- Retail sale signage, sign holders – Fresh signage helps call attention to your sales. Consider different sizes and colors. Look for places you can add signage in your store. In addition to stationary sign holders there are many versatile and portable sign holder options available today.
- Clothing Hangers and Size Dividers / Markers – When ordering hangers keep in mind the sizes you need. Hang children’s clothing on child sized hangers. Size dividers and markers help customers find the sizes they need quickly.
- Countertop Displays/Merchandisers – Your counters are prime selling space! Entice impulse purchases with countertop displays and merchandisers.
- Clothing Racks – If you sell clothing make sure you have the right displays. For clothing: use multi-tier or 4 way racks to pair tops with bottoms to show how coordinated outfits will look.
- Shelving & Hooks – Use shelving to create interesting new displays. Add new types of merchandise hooks for your slatwall, gridwall or pegboard displays to display more items in new and interesting ways. Shelving hooks are one of the most cost-effective supplies you can add to your visual merchandising tool kit.
- Acrylic Displays – Help your merchandise really shine through with acrylic displays. Not only are these displays durable they are versatile available in a range of sizes and shapes. There are specialty displays available to show off everything from shoes to school supplies.
- Display Tables – Entice shoppers to stop and look with display tables placed in strategic locations throughout your store. Create visually appealing displays on your tables that make them irresistible and convenient to shop.
- Shopping bags, tissue paper – Customers remember the finishing touches so make a good lasting impression through your shopping bags and tissue paper. Don’t get caught short of these essentials. It’s a good idea to order and keep a good supply on hand.
For the widest selection of retail store fixtures and supplies for Back to School visit www.discountshelving.com.
© Copyright 2010 Discount Shelving & Displays, Inc. All Rights Reserved.
Welcome to “The Display Guru” Blog
I’m the founder and owner of Discount Shelving & Displays based in Deer Park, Long Island, NY. In addition to a 10,000 sq. ft. showroom and warehouse, my business is found online at: www.discountshelving.com.
Since 1995, I’ve been working to help retailers of all sizes by supplying everything related to store fixtures and displays — gondola shelving, gridwall, slatwall, showcases, counters, clothing racks, mannequins, and more. In addition, we supply store accessories like hangers, hooks, price labelers and tagging guns, labels, bags, signs, jewelry displays and gift boxes, and more. It’s a niche business that I truly love.
Among the most gratifying things about my work are the real personal connections I’ve made through the years with my customers. I love talking with store owners and retail managers, learning about their needs and challenges. I also enjoy finding out what drives them to succeed.
Through this blog, I will try to share my insights and expertise that I’ve gleaned through the years. I hope to provide new ideas, tips as well as other useful resources and links that I believe will help stores to succeed.
Finally, I want to build a community where your comments and questions are definitely welcome! Express your opinions, ask questions, share some ideas or late-breaking news that I might have missed.
I look forward to hearing from you! Thanks for stopping by.
Tim