Father’s Day is one of the biggest shopping events focused on men.  According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 honoring Dads this year, up from $90.89 last year.  Total Father’s Day spending is estimated to reach $9.8 billion.

What do people think are on Dads’ wish lists this Father’s Day? According to the report, shiny new gadgets/toys will be one of the biggest hits this year, along with special outings, gift certificates and clothing. The survey found 39.9 % of those celebrating Dad this year will treat him to a special outing such as dinner or brunch, spending $1.9 billion. With 36.7 % planning on spending a total of $1.3 billion on clothes, Dad can expect a few more work shirts and ties to add to his collection as well. Others will shell out $1.2 billion on electronics, $749 million on greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools and $400 million on automotive accessories. Three out of 10 (31.2%) will give Dad a gift card, spending an estimated $1.2 billion on those purchases.

When it comes to where people will buy their gifts, discount stores (34.4%) and department stores (34.1%) will see the most traffic. Specialty stores such as greeting card or gift stores (26.4%), online (20.5%) and specialty clothing stores (7.6%) will also be popular shopper destinations.

Are you ready for Father’s Day sales and beyond? Here are five terrific store supply and retail display items to have in your merchandising tool-kit: 

1. Paper Shopping Bags in masculine colors like navy, chocolate, hunter green and black offer a great way for customers to take home purchases.  Don’t forget to stock up on matching tissue paper!
2. Tie & Belt Racks are available as hooks for your gridwall or slatwall as well as countertop and standing displays.  Don’t forget belt hangers and neck tie riders.
3. CD/DVD Displays show off your titles using countertop CD/DVD displays to spur impulse purchases or use free-standing or island displays if you have larger quantities to sell.
4. Eyewear Displays are ideal for showcasing a single pair or multiple pairs of eyewear.  We have several spinning eyewear displays that can hold anywhere  from 38 to 72 pairs of eyewear at a time.
5. Grid Merchandisers  Do you want to add a display quickly? Grid Merchandisers are easy to assemble and fit perfectly in many areas of your store.  You can even mount grids to your wall or fit merchandisers around columns or beams!  Grids combined with any number of versatile hardware and accessories can be used to set up an effective display of complementary merchandise giving customers plenty of add-on buying opportunities.